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Tag: brand refreshment

03
Sep

Google has rebranded with a new logo

Brave_Brands_GoogleLogox2-Animated

Recently the parent company of Google, Alphabet, launched with a new simplified identity and visual language, now to follow that up Google has recently rebranded their logo too with that more cleaner approach.

We like its very simplistic approach, and colourful use of a nice Sans Serif font, what do you think?

18
Aug

12 considerations for a successful brand refresh

Brave_Brands_Ltd-FB_Brand_Refresh_PT2

Recently Brave Brands has completed a number of large brand refresh projects. These refreshment exercises were undertaken on average over a six to eight month period of research, deliberation, creation, and creative execution all remotely from another country to the actual client. In the end, everything came together successfully, but it was a challenging process at times.

For those contemplating a brand refresh or just the curious, here are 12 prerequisites that should be considered for a successful brand refresh.

Continue Reading..

11
Aug

5 reasons why you might need a brand refresh

Brave_Brands_Ltd-FB_Brand_Refresh

There comes a time in the life of many of companies and organisations to carry out a brand refresh, but how do you know when that time is? Even the most successful, established companies update their branding from time to time as their market, their products, and style trends fluctuate. A flourishing business in the present moment is no excuse for getting too comfortable with the status quo.

Continue Reading..

29
Jun

Refreshing Qatar’s tourism authority brand

Brave_Brands_Qatar_Tourism_Authority_Identity-2

We’ve just completed helping the Qatar Tourism Authority to refresh their existing brand. Our work on the project included a comprehensive audit of their existing brand, the development of an underlying brand strategy, an evolved identity, development of a two tiered visual language system (corporate and events), and a comprehensive guidelines on how to apply the newly refreshed brand.

Check out the full case study here… Qatar Tourism Authority Brand Refreshment.

10
Apr

Refreshing business banking in Doha

Brave_Brands_Qatar_Development_Bank_Identity-2

We’ve just carried out a full brand refreshment project for a leading Doha business bank. Check out the full case study here… Brand refreshment of Qatar Development Bank

03
May