Based in Northampton, St James Leather Gifts grew from the local diminishing shoe industry. Utilising the skill set of the workforce and existing tools.
St James is a brand of supreme high quality leather accessories for the discerning ladies and gentlemen. The ethos of the company is to represent Britain as an established high standard of traditional classic design, using premium grade calf leather, hard wearing, long lasting, precision craftsmanship and excellent value for money.
Sales to customers are via the web mainly and so the brand needs to portray a trust worthy established feel.
There were a number of restrictions to bear in mind when we designed this logo. Firstly it had to work very small as an emboss on the smallest products therefore a simple clean logo was required. It also had to portray the quality of the products and the brand.
The logo was created using the letters StJ – the ‘J’ became the side of the shield as carried by the Knights of Old, and the ‘t’ is the cross of St George. The icon had to work separately from the logo as a brand.