Rutting Reds Venison aims to produce venison on land that would traditionally have been farmed for cereal production or sheep and cattle grazing.
The owners are both interested in Deer of all species, but decided to keep Red Deer at the farm as the largest and most noble of our native deer species. Starting out with just five stags and twenty hinds, the herd has now grown to over one hundred. The idea of farming Red Deer was born from a deep seated passion for good quality, locally grown farm produce, homed under such conditions that the animals enjoy a healthy and as natural a life as possible during their husbandry.
The deer are allowed to roam free, living a relatively unhindered existence and grazing on the plentiful grassland and natural substitute feed in winter months. Once matured, they are slaughtered and then butchered on site. As a result of this, the meat has a much better flavour and quality as the deer are placed under very little stress.
The brand name and logo have been developed to portray the natural way the deer are reared and the quality of the produce as well as professionalism of husbandry. It needed to be strong, powerful and proud like the stag, with the deep red representing the deep rich red of the venison meat. The logo was designed with the park gate in mind and so needed to be easily recreated within the steel structure.
The identity was subsequently rolled out through packaging, branded uniforms, literature and large format displays; a series of adverts were also created for use in country event programmes that Rutting Reds attended, including the annual Pytchley Hunt Point to Point in Northamptonshire.
Our web partners and sister company Brave Creative, also developed the Rutting Reds website, bringing it up to date and giving it a more family run less corporate feel.