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Qatar Tourism Authority

branding / Design / Digital / Thinking
Background

Qatar Tourism Authority, the principle voice for the development of Qatar’s tourist and business activities.

By realising that the tourism sector in Qatar is still in it’s infancy, and that their visual presence was looking dated and weak in comparison to the international competition, the Qatar Tourism Authority approached Brave Brands to help them revitalise and refresh their existing brand to help reposition themselves as a serious player in the regional and international tourism and MICE markets.

Solution

By utilising our talented strategic & creative teams within the Brave Brands family, we worked with the Qatar Tourism Authority to develop a basic platform for them to build on and evolve as and when needed.

Our work on the project included a comprehensive audit of their existing brand, the development of an underlying brand strategy, an evolved identity, development of a two tiered visual language system (corporate and events), and a comprehensive guidelines on how to apply the newly refreshed brand.

Deliverables

Project Management
Brand Audit
Brand Strategy
Brand Identity
Brand Visual Language
Brand Guidelines

Website: Qatar Tourism Authority

Middle East business associate: Rashed Photography

All the stock photography shown within these visuals remain the copyright of their associated photographers and stock libraries.