Based in Doha the capital of Qatar, Qatar Development Bank (QDB) is one of the countries leading commercial banks. The bank offers financial services to the local Qatari population to assist them in the development of small, medium and large businesses locally and abroad.
QDB approached Dubai based GL Creative Design and their UK partners Brave Brands to help them in their brand refreshment project that addresses inconsistencies in their existing brand communications.
Their overall goal being to produce a visual style that will better suite the banks future expansion needs, and better communicate the right message internally and externally.
Since the application of the QDB brand is carried out primarely internally by their inhouse team, the need to create an easy to apply, yet consistent look was paramount to the success of this project – hence the teams final conclusion was to create a modern look utilising the simple use of graphics, typography, colour and a flexible grid.
By developing their new brand architecture, look and feel, and communication style, the team has helped QDB to improve consistency, how they look, and go to market with their many products for many years to come.
Key project touch points included: a full collateral audit and stakeholder workshop, identity colour refreshment and testing, visual language development (including: print collateral, print & online advertising, and environmental applications), and a comprehensive guidelines on how to apply the new look.