Started in 2006 by Jane and Gregg Sedgwick, Gallery One was seen as an opportunity to build a unique type of art gallery with a ‘global potential’. The first Gallery One opened in 2006 within the hugely popular Souk Madinat Jumeirah Dubai – by 2015, nine galleries exist across the Middle East.
The idea to bring retail thinking to the art world won instantaneous approval from consumers. Warehousing and workshop facilities were established and production was brought in-house to ensure total control of the ‘quality process’.
Today, Gallery One sells to thousands of appreciative customers through its refreshingly unpretentious format. A strong brand, convenient display methods and a welcoming service ethic are constantly being evolved to further enhance the Gallery One proposition. Creativity and design remain at the core of the Gallery One philosophy and, under the guidance of Gregg and Jane, the company is building a wide portfolio of artists and designers who contribute enormously to the success of the brand.
Our brief by the Gallery One team, was to create an identity guideline that outlines the usage and implementation of the companies current visual assets, is simple to use and understand, but is concise in the information given. So, by following our ‘Being Brave’ business processes, we began with auditing the current assets, followed by a number of suggested brand revisions; from this point we wrote and designed the guides.
The Gallery One Identity Guidelines feature a combination of current and evolved assets demonstrated in a set of three bound books (identity, product and store), which are all presented within a recycled natural card slipcase.
Each guideline is approximately 100 pages in length and have been designed more for use by Gallery One’s franchise partners, being written in such a way that non-creatives will understand them – but where necessary, they provide the relevant technical information for their creative agencies to follow.
Website: Gallery One