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Flavour Café

Advertising / branding / Design / Digital / Thinking / Packaging
Background

The team at Brave Brands were approached to create a brand identity & packaging design concept to portray a healthy, and fresh feel for a range of takeaway food products by a new concept of London based health food cafés called Flavour.

There are so many fads and myths about food, so many hidden additives and preservatives, and so few places that sell healthy fast food that it seemed like time for a change. When Flavour says food loves you, they mean it tastes great and it’s good for you. It tastes great because their chefs are perfectionists.

Solution

After developing the typographic identity and overall ‘Flavour’ brand style, the team then set about creating a full range of product packaging which included: salad boxes, sandwich boxes, napkins, salt and pepper sachets right down to the wooden forks.</p><p>The Flavour developed points system, which educates customers in following a healthy balanced diet and encourages them to purchase their breakfast, lunch and dinner from a Flavour store, was shown using a distinguishable colour coding on all Flavour products.

Apart from Flavour’s printed & digital collateral items we also worked closely with the cafés interior architects from the initial planing stage to create graphics for the cafés interior and exterior environments.

Deliverables

Brand Strategy
Project Management
Identity Creation
Packaging
Sales & Marketing Collateral
Advertising
Environmental Graphic Design
Website Design & Development