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Advertising / branding / Design / Digital / Thinking

Born out of a desire to show-off the Middle East’s underground car culture to the world, by using quality photography and street level writing. has evolved from its original blog style format into the Middle East’s definitive online automotive lifestyle magazines for those with an interest in all forms of motoring.

Since its creation back in 2009, has gone from strength to strength, it has gained a worldwide reputation, and has a following of well over 160,000 on Facebook!


Our client’s brief was to create a brand identity that is bold, readable in multi languages, and easy to apply across many varied applications.

With that in mind, we created a memorable identity that is multi-lingual, reproduces well in print or on screen, and has become a well known automotive social marque online.

In addition to the new identity, we also developed the framework and structure for the online magazine together with various print and digital marketing materials.


Brand Strategy
Identity Creation
Sales & Marketing Collateral
Art Direction
Website Design & Development