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101 Worli Residences

branding / Advertising / Digital / Design
Background

Soon, the 101 Worli Residences will stand tall within the heart of what is Mumbai’s Golden Mile – a glittering avenue stretching from The Park to the upcoming ‘W’ Hotel, where landmark residential and commercial developments rub shoulders with the finest hotels, luxury retail malls and premium entertainment hubs. A recent Knight Frank Investment Advisory Report has reported that Worli is amongst the three costliest residential pockets in India.

Built on a sprawling 6.75 acres of prime real estate, the 101 Worli Residences are a luxury mixed use development comprising of three high-rise residential towers that are surrounded by a unique oasis of cascading water falls and lush green gardens. The development will offer the well-healed, luxurious and tranquil living spaces within the hustle & bustle of Mumbai.

Solution

Brave Brands was approached direct by the buildings Indian developers Enpar-Lotus Group, to produce a distinctive brand identity that will enable them to go to market with their luxury development.

Following our business process and expertise, we created a number of identity routes, where one was chosen by the client and developed into a final design language. From this we were tasked in creating a number of sales & marketing collaterals’ for use within an upcoming Dubai based real estate exhibition, as well as overseeing a digital project that the group had already commissioned for their development.

Deliverables

Project Management
Identity Creation
Copywriting
Sales & Marketing Collateral
PowerPoint Presentation

Website: 101 Worli Residences