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Insights & News


Google has rebranded with a new logo


Recently the parent company of Google, Alphabet, launched with a new simplified identity and visual language, now to follow that up Google has recently rebranded their logo too with that more cleaner approach.

We like its very simplistic approach, and colourful use of a nice Sans Serif font, what do you think?


12 considerations for a successful brand refresh


Recently Brave Brands has completed a number of large brand refresh projects. These refreshment exercises were undertaken on average over a six to eight month period of research, deliberation, creation, and creative execution all remotely from another country to the actual client. In the end, everything came together successfully, but it was a challenging process at times.

For those contemplating a brand refresh or just the curious, here are 12 prerequisites that should be considered for a successful brand refresh.

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Google has a new name… or does it?


Well actually the holding company of Google has a new name and identity. It’s called Alphabet, and is run by Google founders Larry Page and Sergey Brin. Alphabet also owns a few other things, too: Namely, every company ever created or acquired under the tech giant’s many-tentacled purview.

Some would argue the new brandmark is too simple, it’s boring and doesn’t work – however we quite like it, and love the playful aspect of the visual language. Anyway, at the end of the day it’s all subjective and we’re sure an awful lot of thought went into it.

Read more from the recent ‘wired’ article here.


5 reasons why you might need a brand refresh


There comes a time in the life of many of companies and organisations to carry out a brand refresh, but how do you know when that time is? Even the most successful, established companies update their branding from time to time as their market, their products, and style trends fluctuate. A flourishing business in the present moment is no excuse for getting too comfortable with the status quo.

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Delkim launches a new innovative course fishing product


We recently helped our client Delkim, makers of the UK’s leading course fishing products, produce various marketing materials for the launch of their new product – the SlimLite indicator.


DeVido Racing reveals new racing car livery design


The business of ‘bringing brands to life’ takes on many forms. One such recent project was for DeVido Racing, a Qatar based touring car team, who approached Brave Brands to help them create a unique racing car livery design for their new Honda Civic touring car that is competing in the 2014/2015 season of the Qatar Challenge.

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Congratulations Jade Etherington!

The Winter Paralympics kicked off yesterday in Sochi, and it’s a silver for Great Britain’s Jade Etherington in the visually impaired downhill at Sochi 2014. Now that’s #beingbrave #congratulations

Great Britain’s Jade Etherington (R) and her guide Caroline Powell compete during the Women’s Downhill Visually Impraired race at the XI Paralympic Olympic games in the Rosa Khutor stadium close to city of Sochi on March 8, 2014. Great Britain’s Jade Etherington (R) and her guide Caroline Powell won the silver medal. Photo credit: KIRILL KUDRYAVTSEV/AFP/Getty Images – Image description: Getty Images


Brand identity for a new start-up company, InstaHedge


Start-up businesses are great and always interesting to work on. Take InstaHedge, which specialises in supplying high quality portable hedges & mazes for events, exhibitions and just about any other use you can think of for an Instahedge.

Check out the full case study here… InstaHedge, RentaHedge and RentaMaze brand identities.


Brand identity for a luxury real estate development in Mumbai


We’ve just finished a new brand identity for a real estate developer in India, we created the identity and sales & marketing collaterals’ for the luxury development that is located in the fast developing Indian city of Mumbai.

Check out the full case study here… 101 Worli Residences brand identity.