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Category: Brand Strategy

18
Aug

12 considerations for a successful brand refresh

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Recently Brave Brands has completed a number of large brand refresh projects. These refreshment exercises were undertaken on average over a six to eight month period of research, deliberation, creation, and creative execution all remotely from another country to the actual client. In the end, everything came together successfully, but it was a challenging process at times.

For those contemplating a brand refresh or just the curious, here are 12 prerequisites that should be considered for a successful brand refresh.

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11
Aug

5 reasons why you might need a brand refresh

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There comes a time in the life of many of companies and organisations to carry out a brand refresh, but how do you know when that time is? Even the most successful, established companies update their branding from time to time as their market, their products, and style trends fluctuate. A flourishing business in the present moment is no excuse for getting too comfortable with the status quo.

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29
Jun

Refreshing Qatar’s tourism authority brand

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We’ve just completed helping the Qatar Tourism Authority to refresh their existing brand. Our work on the project included a comprehensive audit of their existing brand, the development of an underlying brand strategy, an evolved identity, development of a two tiered visual language system (corporate and events), and a comprehensive guidelines on how to apply the newly refreshed brand.

Check out the full case study here… Qatar Tourism Authority Brand Refreshment.

28
May

Branding a start-up luxury fashion product

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We’ve just carried out a full identity programme for a small start-up luxury fashion retailer that sells one of a kind hand-made silk Cashmere Pashmina. Check out the full visual collateral below.

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If you like what you’ve seen, then get in-touch now, and let’s see what I can do for you.