Category: Brand Architecture
There comes a time in the life of many of companies and organisations to carry out a brand refresh, but how do you know when that time is? Even the most successful, established companies update their branding from time to time as their market, their products, and style trends fluctuate. A flourishing business in the present moment is no excuse for getting too comfortable with the status quo.
We’ve just completed helping the Qatar Tourism Authority to refresh their existing brand. Our work on the project included a comprehensive audit of their existing brand, the development of an underlying brand strategy, an evolved identity, development of a two tiered visual language system (corporate and events), and a comprehensive guidelines on how to apply the newly refreshed brand.
Check out the full case study here… Qatar Tourism Authority Brand Refreshment.