Category: Brand Activation
Recently Brave Brands has completed a number of large brand refresh projects. These refreshment exercises were undertaken on average over a six to eight month period of research, deliberation, creation, and creative execution all remotely from another country to the actual client. In the end, everything came together successfully, but it was a challenging process at times.
For those contemplating a brand refresh or just the curious, here are 12 prerequisites that should be considered for a successful brand refresh.
There comes a time in the life of many of companies and organisations to carry out a brand refresh, but how do you know when that time is? Even the most successful, established companies update their branding from time to time as their market, their products, and style trends fluctuate. A flourishing business in the present moment is no excuse for getting too comfortable with the status quo.
Small businesses come to us in many forms and with many interesting ideas, so how about this one… an identity we recently completed for a Deer breeding farm based in Northamptonshire.
Check out the full case study here… Rutting Reds brand identity.