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Category: Brand Refreshment


Google has rebranded with a new logo


Recently the parent company of Google, Alphabet, launched with a new simplified identity and visual language, now to follow that up Google has recently rebranded their logo too with that more cleaner approach.

We like its very simplistic approach, and colourful use of a nice Sans Serif font, what do you think?


12 considerations for a successful brand refresh


Recently Brave Brands has completed a number of large brand refresh projects. These refreshment exercises were undertaken on average over a six to eight month period of research, deliberation, creation, and creative execution all remotely from another country to the actual client. In the end, everything came together successfully, but it was a challenging process at times.

For those contemplating a brand refresh or just the curious, here are 12 prerequisites that should be considered for a successful brand refresh.

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Google has a new name… or does it?


Well actually the holding company of Google has a new name and identity. It’s called Alphabet, and is run by Google founders Larry Page and Sergey Brin. Alphabet also owns a few other things, too: Namely, every company ever created or acquired under the tech giant’s many-tentacled purview.

Some would argue the new brandmark is too simple, it’s boring and doesn’t work – however we quite like it, and love the playful aspect of the visual language. Anyway, at the end of the day it’s all subjective and we’re sure an awful lot of thought went into it.

Read more from the recent ‘wired’ article here.


5 reasons why you might need a brand refresh


There comes a time in the life of many of companies and organisations to carry out a brand refresh, but how do you know when that time is? Even the most successful, established companies update their branding from time to time as their market, their products, and style trends fluctuate. A flourishing business in the present moment is no excuse for getting too comfortable with the status quo.

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Refreshing Qatar’s tourism authority brand


We’ve just completed helping the Qatar Tourism Authority to refresh their existing brand. Our work on the project included a comprehensive audit of their existing brand, the development of an underlying brand strategy, an evolved identity, development of a two tiered visual language system (corporate and events), and a comprehensive guidelines on how to apply the newly refreshed brand.

Check out the full case study here… Qatar Tourism Authority Brand Refreshment.


Refreshing business banking in Doha


We’ve just carried out a full brand refreshment project for a leading Doha business bank. Check out the full case study here… Brand refreshment of Qatar Development Bank