Well actually the holding company of Google has a new name and identity. It’s called Alphabet, and is run by Google founders Larry Page and Sergey Brin. Alphabet also owns a few other things, too: Namely, every company ever created or acquired under the tech giant’s many-tentacled purview.
Some would argue the new brandmark is too simple, it’s boring and doesn’t work – however we quite like it, and love the playful aspect of the visual language. Anyway, at the end of the day it’s all subjective and we’re sure an awful lot of thought went into it.
Read more from the recent ‘wired’ article here.